The MLS NEXT PRO CUP was the showpiece event for north texas sc in 2024, a high-profile matchup with cavan Sullivan and the Philadelphia union II. I was responsible for handling all social media output for Ntsc, including managing 2 interns and coordinating with photo and video teams.
The Instagram feed below is in chronological order from the morning of the gameday (bottom) to the final post of the event a week later (top). I simultaneously was posting all of the same content to X and facebook.
INSTAGRAM.com/northtexassc
The Instagram feed below is in chronological order from the morning of the gameday (bottom) to the final post of the event a week later (top). I simultaneously was posting all of the same content to X and facebook.
INSTAGRAM.com/northtexassc
- I created graphics that highlighted individual performances, the pipeline with the academy, and the attendance record set at the game.
- I Coordinated with the photography team to setup trophy portraits outside the locker room on the night of the game, and made sure the players were aware and got the photos taken. Not only were they successful as a post in the following days, but they will be useful in perpetuity as those players move up in the organization.
- I Created the stat graphic for the man of the match and his stats in the game to highlight his performance, likewise with quote graphics for players and coaches.
- Despite the chaos of the last-minute winner, I was able to fully cover the goal, final score, and trophy celebrations in a timely manner.
- I Utilized the collaboration option on Instagram to increase reach and engagement, sending requests to the league, first team (fc dallas), and players involved to maximize the moment.
- To improve engagement on a traditionally low-performing post (matchday graphic), I coordinated with Philadelphia on a collaborative matchday post featuring both teams.
- The game was a chaotic comeback 3-2 win for north texas sc, scoring the winning goal in the dying seconds of the game.
- The game was a chaotic comeback 3-2 win for north texas sc, scoring the winning goal in the dying seconds of the game.
